World Top Stories News - Top Restaurant Food Trends 2013 : Technomic, the nation’s leading foodservice research and consulting
firm, brings together the best judgments of its consultants and editors
to peer ahead to food trends that may significantly impact the
restaurant industry in 2013. These expert insights are based on site
visits evaluating the restaurant scene in cities across the country as
well as interviews and surveys of operators, chefs and consumers, backed
up by qualitative data from its extensive Digital Resource Library and quantitative data from its vast MenuMonitor database.
Some of these developments are mainstream trends among major players,
others are edgy urban movements that may or may not spread to the wider
American public, and some are in the process of evolving from
leading-edge to mainstream.
1. Vegetables take their star turn.
As more diners
discover the joys of occasional meatless meals, the flirtation with
vegetarian fare evolves into flexitarian fascination with actual
vegetables. That means not only innovative salads but also creative
presentations of roasted or steamed veggies, even the assertive ones
like carrots, kale or Brussels sprouts. Vegetable at the center of the
plate are welcomed by diners—who continue to seek fresh, local,
healthful fare—as well as operators squeezed by rising costs for
proteins.
2. Great grains.
Recognized as nutrition
powerhouses—packed with protein as well as texture and full, rich
taste—grains are also playing star roles on trendy menus. Dishes like
polenta, couscous or bulgur are central to some of today’s hottest
ethnic cuisines. And a number of grains—quinoa, amaranth, millet, wild
rice, corn, oats and buckwheat—do not contain gluten, so they’re being
nudged to the fore as part of the movement to gluten-free eating.
3. Chicken surprise.
Yes, chicken is ubiquitous
thanks to its always-reasonable price and remarkable versatility, but
now it’s actually trendy as well. New quick-service and fast-casual
fried-chicken concepts are popping up, offering Southern or spicy takes
on a classic. And now that Latin-accented marinated chicken has
established a niche, African peri-peri chicken may be next.
4. Snacking nation.
Habits of around-the-clock
eating, the street-food/food-truck craze, consumers’ demand for flexible
portions and prices, and operators’ need to move beyond price-cutting
on core menu items all combine to make snack fare a key trend. Tapas,
mezze and upscale bar bites in full-service restaurants are matched by
flavorful novelties in limited-service restaurants, from Spicy Chicken
McBites at McDonald’s and Chicken Littles at KFC to mini corn dogs at
Jack in the Box and cheesecake bites at SONIC.
5. More is more.
On the other hand, there’s an
opposite value-as-volume movement. Look for more deals like Pizza Hut’s
Big Dinner Box (two pizzas with multiple sides) or Olive Garden’s Dinner
Today & Dinner Tomorrow (a dine-in meal plus a to-go meal), as well
as multi-course feasts for two, four or more—even whole-hog pig roasts.
6. Retro rising:
diner and deli fare. Concepts of
many types are looking to the menus of traditional and contemporary
diners and delis for inspiration. We’ll see a proliferation of premium
diner- and deli-inspired meaty sandwiches, full-flavored soups, even
pickles—from traditional dill cukes to pickled red onion.
7. Noodle-shop noodles.
Ramen done right is a long
way from dorm fare; it’s nutritious, subtle, satisfying and redolent of
exotic Far East street markets. Look for ramen, udon, soba, cellophane
and rice noodles to show up in hearty layered bowls, fragrant soups and
even mixed-texture salads, not only in a burgeoning number of big-city
noodle shops but in seafood and varied-menu restaurants as well.
8. South America—the next frontier.
Just as diners
who love Asian fare have explored beyond Chinese to develop a taste for
Thai and Vietnamese, those who favor Mexican are now looking south—all
the way to Brazil, Argentina and Peru. We’ll see mainstreaming of South
American-style grilled meats, chimichurri sauce, ceviche, South
American-Asian fusion seafood dishes and iconic drinks, from Brazil’s
caipirinha to Peru’s pisco sour.
9. Fast casual goes globe-trotting.
Success in the
exploding fast-casual sector is no longer limited to bakery cafés and
Mexican concepts. Build-your-own-better-burger chains and gourmet
brick-oven pizza restaurants have been on the rise for some time, but
now we’re also seeing more ethnic foods and flavors—from American
barbecue to Southeast Asian soups and sandwiches to Mediterranean and
Middle Eastern fare.
10. Restaurants thirsty for differentiation turn to beverages.
Trends
include fresh fruit (especially tropical fruit) beverages; natural
energy drinks; housemade sodas; cocktails made with candy-like flavored
vodkas; microdistillery liquors that promote drinking locally; regional
craft brews starring in beer-and-food pairings; and the rise of hard
ciders.
Food Trends 2013, Chinese Food Trends 2013, Vegetables Trends 2013, Chicken Food Trends 2013, Noodle-shop noodles
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