Saturday, September 11, 2010

Malaysian Company Sues Google, Nokia, and Apple

Malaysian Company Sues Google, Nokia, and Apple ; A Malaysian company has reportedly sued a number of world's IT giants. Those who dragged them are Google, Nokia, and Apple. The plaintiff - a company called StreetSpace - questioned about the ownership of the patent system where the ads that sank in the IT services giants.

For instance, for Apple, this lawsuit should mention IAD Apple Mobile advertising services that use GPS data to provide location-based ads on the user device. Besides Apple, Google and Nokia, apparently based company also sued the Interior neighbor other advertising services companies such as AdMob, Navteq, Millennial Media, Jumptap, and Quattro Wireless, also owned by Apple.

Excerpted from IT ProPortal, Wednesday (09/01/2010), a system that became the problem it is a technology that helps companies to provide targeted advertising directly to customers.

StreetSpace itself claims to have registered a patent, entitled "Method and System for Providing Services and Online Personal Ads in Public Space" proposed in 2005. This problem will most likely be facing service which according to Apple StreetSpace IAD using the technology to deliver targeted ads based on location, user profile and history.

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