Monday, December 20, 2010

Cyber Monday sales figures

Cyber Monday sales figures ; Figures from this year's Cyber Monday show it was the biggest shopping day of the year, with consumers spending more, and utilizing mobile devices and social networking sites.

Cyber Monday is the first Monday after Black Friday and the American holiday of Thanksgiving, when retailers offer large online discounts and the unofficial start of the online Christmas shopping season. Originally an American concept, the idea has spread to other countries around the world.

A report from IBM Coremetrics published November 30 in online journal E-Commerce News shows that Cyber Monday was the biggest shopping day of the year, with more consumers buying more gifts on Monday than on Black Friday.

Based on IBM's study of US-based online retailers the figures for Cyber Monday break down as follows:

19.4% - Online sales were up 19.4 percent on Cyber Monday 2010 compared to 2009.
$194.89 (€148.80) - The value of an average order on Cyber Monday 2010 compared to $180.03. (€137.44) last year
60.3% - Jewelry was a popular item this year, with retailers reporting a 60.3 percent increase in sales.
1% - of visitors to online retailers arrived via a social networking site - mainly Facebook.
3.9% - of shoppers visited a retailer's site via a mobile device.

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